AD DESIGN

Challenge: To create an ad series with unifying themes. Solution: I used supplied images then came up with the headline and illustrated the background colors. I added graphics and drop shadows which were created in Adobe Photoshop and utilized the use of the Groups feature in Photoshop to maintain unity.

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billboard

Challenge: I created a roadside billboard for IHOP, making sure it grabbed the viewers attention and can be read in less than 5 seconds.

Solution: I created thumbnails, selected suitable fonts for the contrast and readability challenges,positioned and then adjusted the headline to capture the viewer's attention quickly. I made a gradient background color and concentrated on employing high contrast elements to improve the design's visual appeal.

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